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Pfizer To Give Away 70 Of Its Most Widely Prescribed Drugs To Those Who Lost Jobs
Pfizer on Thursday announced a new program that would provide some of its existing customers access to more than 70 types of medications at no cost if they have recently been laid off or lost their prescription drug coverage, USA Today reports. The program -- called MAINTAIN, or Medicines Assistance for Those who Are in Need -- will begin July 1. To receive the drugs, individuals must show that they have been unemployed since Jan. 1 and that they no longer have prescription drug insurance. They also must prove that they cannot pay for their medications and that they were taking a medication listed under the program for at least three months prior to losing their jobs. Those who meet the eligibility requirements would receive their medications at no cost for up to one year, or until they have insurance coverage. Pfizer will accept applications through Dec. 31 (Petrecca, USA Today, 5/15).According to the AP/Detroit News, medications listed for the new patient drug-assistance program include some of Pfizer"s "top money makers," such as the anti-cholesterol drug Lipitor, the painkiller Celebrex, the fibromyalgia treatment Lyrica and the impotency treatment Viagra (Johnson, AP/Detroit News, 5/14).Ray Kerins, a spokesperson for Pfizer, declined to reveal how much the program would cost the pharmaceutical company or how many potential customers might benefit from it (Bloomberg/Miami Herald, 5/15).According to the AP/News, the program "could earn Pfizer some goodwill" after "long being a target of critics of drug industry prices and sales practices" (AP/Detroit News, 5/14). Scott Morgan, president of ad agency Brunner, said, "It goes beyond goodwill. There"s definitely a marketing strategy behind this about defending against generics and maintaining your consumer base. ... It"s a pretty savvy move" (USA Today, 5/15).
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Swine Influenza Daily Update: 14 July 2009, Wales
The NPHS influenza surveillance scheme, which records reports of diagnoses of flufrom more than 300 GP practices across Wales, shows low but increasing levels of influenza activity in all parts of Wales.
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Financial Secretary Contacts UK Autism Foundation On Autism And The Economic Downturn
The Financial Secretary to Her Majesty"s Government, Rt. Hon. Stephen Timms MP has written to Ivan Corea of the UK Autism Foundation, pledging support for families with autism.
Medical Devices

Baby-boomers Need Social Network Sites Based On Their Own Needs

Social network sites should be designed to meet the needs of 55-65-year-old people. Researchers at Helsinki Institute for Information Technology HIIT found out that many baby-boomers think social network sites like Facebook are unfit to them. This is the reason why so few of them use any social network services on the net. According to a study to be published in HCI2009 conference 55-65 year-old Finns consider social network sites unsecure. In addition, they consider the behaviour at these sites often inappropriate. According to researchers Vilma Lehtinen, Jaana Nç¤sç¤nen and Risto Sarvas young people, for instance, usually find it natural to publish a personal pictures on the web, but many Finnish baby-boomers consider that inappropriate as self-assertion. The difference is explained by the fact that baby-boomers are used to being in touch with their friends in ways established in the past decades. The boomers" manners and assumptions about social interaction have been formed in a world without intensive digital interaction. On the contrary, younger people"s relationships have been built up in an environment where digital interaction is an integral part of maintaining human relations. Rules on what is considered appropriate have been formed to fit each world respectively. Most popular social network sites are built to fit the behaviour rules of the younger people"s world. This is the reason why the baby-boomers" world of friendships does not fit easily to this environment and older generations do not find the sites appealing or intuitive. Researchers say there is a need, for example, to create services not emphasising the search of public attention and openness to the whole world: baby-boomers" values and habits make the boomers consider personal privacy management and protection very important. People should also be able to learn to use the web services in groups and with their old friends so that the long-term friendships could be transformed naturally to the web. It is important to open social networking technology for older generations. Changes in life retirement, deterioration of health, family members moving away may make place and distance independent online human relations very beneficial. Network society is one of the research areas of Helsinki Institute for Information Technology HIIT. HIIT is a joint research institute of Helsinki University of Technology TKK and the University of Helsinki for basic and strategic research on information technology. Teknillinen korkeakoulu


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